We recommend that you complete this worksheet in September, for the following year, and use the last quarter of the year to develop your marketing plan to ensure congruency with your BHAG.
You will develop better marketing when you work backwards from your desired outcome. In other words, once you know the target, you can easily determine what needs to occur to hit your targets… no more guessing if you are doing enough.
As you track your results, month-by-month, you can adjust your marketing efforts to stay on course.
While the worksheet is self-explanatory.
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