If you don’t… you will after reading and implementing the simple strategies and tactics shared in Endorsed Marketing.
Inside this eBook you will know how to use the power of ‘six critical questions’ to get incredible endorsements — and attract patients that make every day an absolute joy.
When you really ponder it, one of the best things in practice is to get better patients who truly want to enjoy a healthier and more active lifestyle for a lifetime.
Patients who understand the depth of your talent, skills and expertise. Patients who aren’t haggling about your fees — and more than willing to pay higher fees for quality care. Patients you’d be happy to call your friends.
Your website is like a magic mirror.Your marketing communications is a magic mirror. When patients look into the mirror they see themselves. And if they like what they see, they jump into the magic mirror to be one with that new world — your world.
The right endorsements beget the right patients… it’s that simple.
The wrong endorsements bring the moody, easily offended, grumbly patients in droves. Which patients would you prefer?
Endorsements can take on a life of their own.
Endorsement are not this nice-to-have thing on your home page and marketing material, when in fact they do a task that’s vital to your well-being and happiness.
Understanding how they cause patients to buy is crucial for growing your practice and becoming the brand of choice in your marketplace. There are several elements to endorsements. By reading ‘Endorsed Marketing’ you’ll create outstanding endorsements for your brand of chiropractic. In fact, you’ll be able to make changes to your endorsements or testimonials within minutes of reading this information.
What you will learn.
A ChiroMarketing product isn’t some hastily put together document. It’s rich in detail, graphics, and examples. It’s designed to let you learn. And to implement. Instead of just being another information dump, it shows you how to go about doing things — and most importantly “Why” it’s important. That way you can use the principles over and over again, knowing that you’re following a system that instinctively works for you.
There’s no hype and mind-trickery in getting great endorsements. Patients are very happy to give you absolutely stunning endorsements. In most cases, you just don’t know what to ask, and so you miss out on giving your brand of chiropractic the spotlight it truly deserves.
Here’s what you will learn:
- How To Get Testimonials from Procrastinating Patients.
- How To Get Jaw-Dropping Endorsements even for Start-ups.
- Learn Which Endorsements Work Better: Tiny, Big or Massive.
- How To Effectively Place Endorsements online/offline.
- The Myth of Short Testimonials
- How To Get Patients To Self-Record Endorsements.
- Where To Get Endorsements Posted For Maximum Effect.
- Endorsement Headline Design [Yes, you read right].
- How To Capture An Authentic Tone of Voice [The Easy Way].
- Some Endorsements Reduce Desired Outcome [How To Spot The Non-Working Endorsement]
- How To Make Endorsements For Restricted Regulations.
- The Three-Line Abbreviated Solution To Deal With FTC rules on Endorsements.
- Delve into The Creepy Side of Endorsements [And Human Nature].
- Why “Crappy” Endorsements Help Produce New Patient Faster.
- How To Use Video and Audio Endorsements [And How To Get Them Right Away].
- The Incredible Importance of Third Party Websites [That Drive Prospex and Creates Credibility].
- Includes forms and marketing resources that you can personalize to your practice.
This eBook is provided in Adobe Acrobat PDF which you can use to open, read and print.